Teenage girls who started putting on the bright VSCO filters created a VSCO girl identity. It is mainly located and spread on the internet, and it is translocal, polycentric and stratified, as will be discussed later in this article. Apart from it being a micro-population “ constructed through networked technologies” like social media, it is an imagined community, in the sense that “ the members will never know most of their fellow-members, meet them or even hear of them, yet in the minds of each lives the image of their communion” (boyd, 2015 Anderson, 1983). The VSCO girl community can be regarded as a micro-population, formed on the basis of a shared aesthetic, identity and discourse on social media. In this article, I will try to bring light to the culture of VSCO girls, the stratification that emerges within it, and the co-construction of the culture by its ridiculers.

Apart from their idealistic reputation, VSCO girls are also known for the parodies made about them. But the brand-specificness of its identity emblems raises questions as to who counts as an authentic VSCO girl, creating a subgroup of wannabes. Mostly consisting of teenage girls, the group is recognizable by its beachy aesthetic, striking clothing trends and jargon. VSCO girls are a micro-population, primarily found on Instagram, TikTok and YouTube, which started to gain traction at the end of May 2019.

What does vsco mean